Oxygen Tango is a community-focused Argentinian Tango dance studio in the beautiful Los Angeles neighborhood of Mar Vista.  Oxygen has many unique aspects to its business model, including a pay-what-you-can policy for many of its services; this makes finding out-of-the-box software which actually streamlines operations, as opposed to complicating them, a frustrating task.  Owners Mitra and Stefan were spending more time managing disparate databases and payment systems than they were teaching and developing curriculum.  The Hustle came on board a little over a year ago to help streamline the back end and get these entrepreneurs back to do ing what they love.  Mitra wrote this beautiful blog post on our collaboration:

“Magan peppered me with tons of questions about our processes and thought hard about O2’s unique needs. She researched and scheduled demos with a dozen software providers and payment processors. She pulled everything together into a strong, intelligent recommendation for a database/CRM that meets the needs of the O2 community and prepares us for long term growth. She advocated for this solution and found the most budget-conscious way forward. Then she personally sifted through over 3500 records representing over 42,000 event attendances, sprinkled across 7 or 8 different databases to unify and remove redundant info. She created a training manual for [our staff] and has come in to personally train every one of them. She has pushed me forward, keeping me to deadlines and prodding me to make hard but necessary decisions. And she has been a source of happiness, fun, positivity and light as all this has unfolded.”


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